Summary
The exploration of my own identity is the core of my resarch project. During three years I took twenty different jobs and explored the effects of different circumstances on my identity. I set each of the job-related visual identities against some renowned artist who used that particular activity or a setting in his or her work, comparing is such s way my artistic identity developed during the university studies with other visual identities forrged during the different employment experiences. Becoming aware of the changes in my identity, my goal is to research in that variety of jobs the effects and consequences of the identity changeability through visualization and to find a constant within that change, or s common thread that runs through different vizualizations of the identity and remains unchanged. Presenting in different media the changes of my own personality as the object on which the change is reflected and completing the artistic disciplines with insights from psychology, sociology, design and marketing, I bring the visualization of the research in the form of an artist's book
